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800 Numbers Still Popular With Advertisers

800 Numbers Still Popular With Advertisers
800 Numbers Still Popular With Advertisers

800 Numbers Still Popular With Advertisers

 Despite growth of the web over the past seven years, the utilization of fee phone numbers in tv advertising continues to grow, indicating that the phonephone remains a prevailing response tool, in step with a recent study.

The 2005 fee Numbers in tv Advertising study, commissioned by 800response, complete that thirty five p.c of all tv commercials feature phone numbers, and eighty two p.c of these phone numbers area unit fee. what is more, seventy four p.c of the fee numbers in tv ads use the 800 prefix. Of the 800 numbers, sixty one p.c area unit “vanity” numbers, which means they spell out a word or name.

A similar study conducted in 1998 complete that twenty four p.c of TV commercials displayed fee numbers. At that point, simply fifty five p.c were self-importance 800 numbers.

The 2005 study of five,524 tv commercials from four networks in four major markets found that self-importance 800 phone numbers area unit more and more prevailing in today’s tv ads, up roughly half-dozen p.c. The 800 prefix remains the leader as an on the spot response tool over 866, 877 and 888 prefixes. The study found that these prefixes are available so much behind the 800 prefix for usage in tv advertising at half-dozen p.c, eight p.c and twelve p.c severally.

“Over the last seven years, advertisers still perceive that employing a distinctive and unforgettable mechanism in tv advertisements will increase their response rates,” aforesaid Mitchell Knisbacher, president of 800response, a supplier of self-importance 

800 numbers and fee service.

 “The 2 TV studies, over the past seven years, prove that 800 fee and self-importance range usage in advertising remains robust, and growing. Advertisers still give their customers with phone numbers in order that they will create contact with a live person, yet the spectacular growth of the net.”


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